Bennetts, the UK's number one for motorcycle insurance*, are to continue their title sponsorship of the premier domestic motor sport series, the British Superbike Championship, for a third year.

The Bennetts British Superbike Championship has established itself as the brand leader and best-seller in the UK, attracting record crowds through the turnstiles at the circuits and also attracting the biggest adult average viewership, with the exception of the FIA Formula 1 World Championship, of any motor sport shown `live' across the ITV1 terrestrial network.

The contract for the 2007 season provides for the biggest sponsorship deal in domestic motorcycle racing, and has been negotiated by the commercial rights holders of the British Superbike Championship, Dorna UK.

“I'm delighted that Bennetts have continued with us,” said Tony Partis, the Managing Director of Dorna UK. “We have, over the previous two years, forged an excellent working relationship which has enabled us to take our sport to the next level. We have a product to be proud of, with top line teams and riders producing the closely fought action that is a certain crowd pleaser, and to have a company with the reputation of Bennetts working with us can only enhance this.”

The Bennetts British Superbike Championship title last year was decided at the final round as Ryuichi Kiyonari took the glory for Honda, ahead of the Airwaves Ducati riders Leon Haslam and Gregorio Lavilla. They are all back for more, with the race organisers expecting 28 bikes to line up on the starting grid for the opening race at Brands Hatch on Easter Monday, 9 April, which, along with all 13 rounds will again be shown `live' by ITV1.

“We are thrilled to be sponsoring the British Superbike Championship for a third year and look forward to another season of intense on-track competition,” said Kal Samra, Managing Director of Bennetts. “We have a long history within motorcycle sport, having sponsored riders and individual events in the past, before agreeing to back The British Superbike Championship which has proven to be very successful. Our continuing agreement underlines our commitment to the sport and to the motorcycle industry.”

The Bennetts British Superbike Championship visits all of the country's leading circuits, and also has one round in Ireland.

The 2007 dates are: 9 April Brands Hatch, 15 April Thruxton, 29 April Silverstone, 7 May Oulton Park, 20 May Snetterton, 17 June Mondello Park, 1 July Knockhill, 15 July Oulton Park, 22 July Mallory Park, 12 August Croft, 27 August Cadwell Park, 23 September Donington Park, 14 October Brands Hatch.

*Based upon independent research conducted in July 2006.